Family businesses are vital to the health of a nation's economy, but distresses such as economic downturns and the Covid-19 pandemic can put them at grace existential risk.
Drawing from her dynamic experience working with her family-owned company MPIL Steel Structures Ltd., Priyanka GuptaZielinski presents a unique manual to helpfamily businesses thrive even in times of crises.
Replete with anecdotes and effective strategies - with an occasional Haryanvi idiom thrown in the mix - The Ultimate Family Business Survival Guide is a must-read for family business and MSME owners everywhere.
Published April 2021 (Pan Macmillan India)
PRIYANKA GUPTA ZIELINSKI
Next Gen Family Business Owner I Author
Priyanka Gupta Zielinski is a business leader and author. Through her writings, she addresses the biggest pressure points facing the next generation of India: career, love, and marriage. By exploring the role of Indian traditions and repositioning them with a beneficial, modern twist, Priyanka seeks to empower India’s next generation in their pursuit of new opportunities and fulfillment in their lives and careers. As the executive director of MPIL Steel Structures Ltd, Priyanka has led her family business to exponential growth and diversification. She has previously worked with financial institutions such as Women’s World Banking and the Fund for the City of New York. In 2012, she was named Woman Entrepreneur of the Year by ET Now. She holds a bachelor’s degree in Economics and Gender and Women’s Studies from Connecticut College, a Visiting Fellowship in Development Economics with the University of Oxford, and a master’s degree in International Public Finance from New York University. Priyanka lives in Dubai with her husband and three children
